Australian for Beer – or not

With all the brouhaha surrounding Australia and their on-field behavior in cricket I thought it was surprising that Fosters have re-launched their “Australian for Beer” campaign in Bangalore billboards.

All would have been forgiven, were it not for some Aussies equating it more with horse-piss than to beer here, here and here.

Still, the ad is good value for motorists stuck in traffic jams and a cricket theme in world cup time is as good a strategy as any to re-launch their campaign in India.